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Can Video Tours Really Increase Your Bookings?

vaction property video toursWhen you’re the owner of a vacation property rental, you might be wondering why you haven’t had as much business lately. It could have to do with the economy, but it could also have to do with the way you’re presenting the property. Make the decision to opt for a video tour as opposed to simply photographs.

Pictures can be really deceiving, and people know that. With a video tour, you can truly show off how beautiful and spacious the house really is. When individuals see photographs, they often cannot gauge how big the rooms are, but with a video tour, they will be able to see the spaces all at once. As opposed to simply seeing one wall of the living room, they can see all of the couches, chairs and space they will have if they choose to rent the property.

Photographs also fail in showing the layout of the house. For example, parents with small children will want to know how close together the bedrooms are located. By taking a video tour down the hall, you’ll show them that the second and third bedrooms are right next to the master bedroom, and they will easily be able to attend to their children in the night.

Furthermore, videos make people feel as though they are walking through the house. After all, when you purchase a home or visit an apartment to rent out for a considerable amount of time, you actually get to go to that property and walk around in it. When it comes to vacation rentals, individuals do not really have that luxury. However, by having a video tour of your home, you’re making that experience as real as possible from behind a computer screen.

When people are able to truly see and feel all of the excellent features of your property, they will be more likely to book it.

Audio version of this article:

Posted by proptomize on January 20, 2013  |   No Comments »

Tips on Marketing Your Property to Snowbirds

Marketing to SnowbirdsWhen the winter chill sets in and the snow begins to fall, many of the usual suspect states up north, the wishing and hoping day-dreamers sit by a warm fire watching the snowflakes fall outside wondering to themselves: “What the heck am I doing here, again?” Then there is the person(s) who already owns a vacation rental where there is no snow and the sun shines nearly every day and you don’t need earmuffs or a thick parka jacket to wear, who says to themselves: “I wonder why nobody is calling to rent my property?!”

Well, here are several clever tips and ideas that may set you apart from the competitive groups who are suffering the same conundrum. But if you wish to avoid the “one-shot” rental deal and get a repeat customer winter-after-winter, you need a plan. And since your renter(s) will most likely be senior folks, keep in mind that they might not be using the computer/Internet as much as you. Thus, it is important to be creative yet comprehensive in your outreach initiatives. So first off, here are principles that must be instilled in your vacation rental operations from the beginning:

  • The key word is: satisfaction. You won’t be able to attract new customers nor keep the ones you have if you don’t go out-of-your-way to nurture customer relations like you would a garden of roses.
  • Keep in touch with renters even after the season is over. Send cards for special dates in their lives which many times will take some of the competition out of the equation; loyalty counts!
  • Make sure you offer remarkable customer service. If there’s a complaint, deal with it immediately, not a week later. Give your “snowbirds” a good reason to tell the folks back home that you were treated like “family.” Word of mouth is better than any advertising you can do.

Now here are some tactics that you can implement into your marketing:

Outreach to Previous Renters:

  • Send out handwritten post cards to your previous renters at the beginning of winter to remind them of the warm, beautiful experience they had last time at your property. You should also include updates to the property or neighborhood.
  • You should also simultaneously be emailing them (not spamming them). Email is a great way to include more photos or videos that can raise your previous renters’ appetite.
  • Phone calls although time consuming is a great way to cut through the clutter and demonstrate how much you care and appreciated their business.
  • Always have deadlines when sharing special rates. People need to be pushed to take action.
  • And if your previous renter cannot make it again this year, at least make it really simple for your previous renters to tell their family and friends about your property as an amazing vacation rental option.

Outreach to Potential Renters:

Free Online Methods:

  • Youtube: Do you have videos* of your properties online yet? Make sure you spend some time on your video titles, tags and descriptions as these are key factors in ranking better in the results of search engines like Google. *Professional videos are not free but posting them to Youtube is free. And once videos are produced of your property, you can use them indefinitely.
  • Listen and answer questions: If you do a search on Google or Twitter for phrases such as “where to go for vacation” or “vacation recommendations”, you can find recent questions and comments posted by people that are looking for their next vacation spot. As such, you can share your property and answer questions regarding your location.

Paid Online Methods:

  • You can create a campaign targeted to your most common renter demographic (e.g. maybe it’s people between 45-55 years old that Like “sailing” and that live in Montreal, Canada). Using Facebook Ads, you can create your campaign to target those exact traits.
  • If you have pinpointed a city or area where you know the majority of snowbirds come from, you could look at doing advertising on their local News websites.

Paid Print Methods:

  • Knowing where the majority of the snowbirds are located will help you target publications in which you can do print advertising.
  • You could also target a zip code and send out a postcard or brochure of your property, amenities and location information.

Remember to cherish your new renters. They may be back next year and the years after that. Above all else, they can at least become a great referral source for you.

Timing and placement is crucial in your marketing outreach. Being too late or not where their eyes are can result in low return on investment. Each year that the season comes and goes should provide lessons learned for the next time around.

Do you have any other snowbird property marketing tips you could add to this list? Let us know in the comments below.

Posted by proptomize on January 5, 2013  |   No Comments »

5 Easy Ways to Promote Your Vacation Rentals Online

What’s better than having rental properties? Having them rented out!

No brainer—obviously. But, it demonstrates that any method that you can attract renters is a valuable lead generator. That said, increasing your lead generators or channels can mean more renters and less vacancies.

The internet is arguably the best way for potential renters to find and inquire about your rental properties. Potential renters can scan properties across the globe fast and easy. The more your properties stand out from the crowd, the greater chances you’ll reduce your vacancies. As such, we wanted to share with you 5 easy ways that you can promote your vacation rentals online using social media.

YoutubeYoutube.com
To make your property listing stand out from your competitors, we always recommend having a professional video tour of your rental. Photos can capture good shots of your place but they pale in comparison to the perspectives and views that video can provide. Videos can provide real expectations and reduce uncertainties about your rental. We also find people reading less-and-less while watching and listening more-and-more.

Because a video tour is so impactful, the first easy way to promote your property we would like to mention is utilizing Youtube. Youtube, a video streaming platform, is the second most visited site on the web. Videos that are uploaded to Youtube are very search-engine friendly, if optimized properly. And, once your professional video is uploaded to Youtube, you now have something you can share on all subsequent sites.

FacebookFacebook.com
The adoption rate that Facebook has experienced is staggering. With over 900 million users, Facebook is the most visited site on the web. Now, with the professional video of your property that was uploaded to Youtube, you can now share your video on Facebook for your friends and acquaintances to view. Also, if you create a Facebook Page for your vacation rental business, posting the video with a description will be search-engine friendly.

TwitterTwitter.com
For those unfamiliar, Twitter is an excellent source for learning what’s happening in real-time. For instance, if you use the search function of Twitter (go to http://search.twitter.com), you can quickly find people who “need” a “vacation” in “Cancun” or any other destination. As you find them, you can send them a message sharing your rental property with your offer. Twitter can be an excellent source for lead generation.

PinterestPinterest.com
The latest social media site to breakout is Pinterest. Pinterest took a different approach to connecting socially with others. Pinterest is a virtual pinboard where it lets you organize and share all the things you find on the web. Now, in the context of a vacation rental properties, you can create your own “pinboards” in which you list your properties, utilizing targeted keywords (e.g. “vacation rental in Miami Beach, FL”, etc). When people do searches within Pinterest for your keywords, they can find your pinboard and check out your listed properties.

TrippyTrippy.com
Trippy is a new up-and-coming social media site, similar to Pinterest, however solely focused on travel. Users can indicate if they want to go to a location or if they have been there already. For instance, you could create a board of the city where your vacation rentals are, like “Breckenridge Colorado”. As people indicate whether they have been there or would like to go, they can read from your descriptions about your properties at that location for rent.

If you take the time to utilize the social media sites listed above, you expect an increase in visibility and leads generated. It is important that if nothing else, at least become familiar with these 5 sites as they will get used more and more. Remember, increasing your lead generators or channels can mean more renters and less vacancies.

Have you been using any of the above sites already? If so, how has your experience been? Do you have any other recommendations for you fellow vacation rental owners? Leave your thoughts/comments below.

Proptomize is a property marketing firm, with an emphasis on vacation rentals. If you would like a free consultation on how we can help boost your visibility, please call us at 720-295-5599 or send us an email at info@proptomize.com.

Posted by proptomize on May 1, 2012  |   No Comments »

Service Area

Proptomize’s service area is ever-expanding. As Proptomize caters to the vacation rental properties, areas of high vacation traffic are excellent locations that Proptomize possibly serves. If you have a property that is not in our immediate locations of Colorado, Florida or Mexico, ask us and we might still be able to provide you with our quality product.

Posted by proptomize on April 6, 2011  |   No Comments »

Colorado Vacation Options – Top Vacation Spots

Colorado Vacation RentalsWhen you take time off from work, do you imagine yourself sitting on the front porch of a cabin, admiring the beautiful mountains? Then perhaps Colorado is the best place for your next vacation. There are so many options when it comes to a Colorado vacation. Take a look at these options and choose the best one for you.

The first thing you can choose to do is take a winter vacation. When you visit Colorado in the winter, you can enjoy many activities. Stay in a cabin and warm up with hot chocolate by the fireplace at night and hit the slopes or the snowmobiles at day. This is a great way to truly enjoy winter weather, instead of running from it. There are many rental companies for skiing and snowmobiling, so there isn’t a need to worry about how you can get the equipment needed.

If you choose to visit Colorado in the summer months, there is a list of other activities to participate in. You can go hiking in the beautiful mountain ranges and see the wonderful wildlife that enjoys life there. In addition, you can go fishing or rafting, which are great activities to do with your family or alone.

Start planning your Colorado vacation today. You might even want to plan it one year in the summer and the next in the winter so you can fully experience the state throughout its lovely seasons. Choose a lovely resort or a quaint cabin for your accommodations and above all else, remember to relax!

CREDITS
Read our reviews on some of the top exotic vacation spots [http://www.shaadibliss.com/travel/top-exotic-vacation-spots/index.html] at Shaadibliss. Article Source: http://EzineArticles.com/?expert=Shirley_Simmons
Posted by proptomize on September 27, 2010  |   No Comments »

Enjoy the Best Vacation With a Miami Beach Condo

Miami Florida Vacation RentalMiami Beach has always been on the top list of tourist who wants to enjoy the best vacation of a lifetime. The tropical climate offers the best venue for activities in the city, like getting a tan under the tropical Florida sun, snorkeling or swimming in the blue waters of the Miami coastline, and of course, a fun-filled nightlife that only an exotic city like Miami Beach can provide.

You need to find an accommodation that will compliment your vacation lifestyle in Miami Beach. Hotels may be too expensive for a month-long vacation, and an apartment might not be enough to satisfy your need of a modern lifestyle. You need to get or acquire a residential unit that offers the modern comforts and lifestyle that no other homes can provide – like a Miami Beach condo.

Miami Beach Condo 101 – Know The Facts

A condominium is a residential building composed of residential suites a homebuyer can purchase or rent for their own use. They own the rights of a suite and jointly owning the rest of the facilities in the building with the rest of the residents.

Unlike a hotel, a Miami Beach condo is a combination of hotel service and facilities in a familiar home setting. Each condo suite in the city is fully-furnished with all the known convenience that cater to the needs of homeowners. The unit is designed to incorporate a modern layout and style – like floor-to-ceiling windows that offers a breathtaking view of the city, both day and night. Modern furniture and appliances are readily available for your use, from bedroom amenities to kitchen utilities.

Tourists might find the facilities of a Miami Beach condo to their liking. Aside from the features of each suite, a condo in the city also provides recreational and entertainment facilities that will surely add a lot of fun to your vacation. Swimming pools are readily available on the penthouse or on the condo ground – which is also near the beach if you’re of a mind to take a quick salty dip. Pampering is made available with health and fitness facilities available in a Miami Beach condo – like fully-equipped gyms and fitness areas, professional health instructions, sauna, massage area, and more.

Acquiring The Right One

Planning plays an integral role in acquiring the best Miami Beach condo to address your vacation accommodation in the city. It would be best to look for a condo in a location that ensures that all your favorite hangouts are accessible. You might also want to look into the features and prices of each condo unit, as well as the fees of some of their services to make sure that it fits perfectly with your specifications.

CREDITS
http://cervera.com/ – Miami Beach Condo.  Vanessa A. Doctor from Jump2Top – SEO Company. Article Source: http://EzineArticles.com/?expert=Vanessa_A._Doctor
Posted by proptomize on September 23, 2010  |   No Comments »